Intro: "how much is a website?" has no single answer
In 2026 Turkey, "how much is a website?" has no single answer. Between a 5-page template vitrine and an enterprise headless platform there's a 30x gap. Wrong question = wrong quote.
We examine website pricing under 8 headings: 3 price bands + what's included, content production, performance + Core Web Vitals, SEO infrastructure, multilingual + localization, integrations (CRM/ERP/payment), maintenance + 5-year TCO, sector scenarios.
2026 reference bands: template vitrine (Wix, WordPress stock theme) $700-2K. Custom theme WordPress / light headless $2.7-10K. Next.js + headless CMS custom build $10-70K. Programmatic SEO + integrated enterprise $50-170K.
1. Band 1: Template vitrine ($700-2K)
Scope: 5-8 pages (Home, About, Services, Blog, Contact, Team, FAQ). WordPress + premium theme (TheGem, Avada, Astra) or Wix/Webflow.
Duration: 2-4 weeks. Theme selection 2 days, content entry 1-2 weeks, launch 3-5 days.
Pros: fast + cheap + user-managed content. Sufficient for small business, clinic, consulting, freelancer.
Cons: generic design ("template feel"), limited customization (theme rules harden after 5-10 hours), medium speed + SEO.
Typical trap: "only $850, perfect!" projects climb to $2.7-5K with customization 6 months later. The template band stays bounded.
2. Band 2: Custom theme / light headless ($2.7-10K)
Scope: 10-30 pages, brand-specific design, CMS (WordPress + ACF or Sanity/Contentful), blog module, multilingual (TR + EN), basic SEO + schema markup.
Duration: 6-10 weeks. Design 2-3 weeks, dev 3-5 weeks, content + QA 1-2 weeks.
Stack: WordPress + ACF + custom theme or Next.js + Sanity/Contentful (headless). Headless dominant in 2026 — faster + stronger SEO.
Target: mid-market B2B, digital agency, architecture firm, law firm, financial advisory. "Brand identity matters but not enterprise level".
Performance target: Lighthouse 85+, LCP <2s, CLS <0.1.
next-intl or WPML for multilingual.3. Band 3: Enterprise headless + programmatic ($10-170K)
Scope: 50-10,000+ pages, programmatic SEO infra, brand-specific UI system, multi-language (3+ locales), CRM/ERP integration, advanced analytics, A/B test framework.
Duration: 4-9 months. Discovery + design 6-10 weeks, dev 12-20 weeks, content + integration + QA 4-8 weeks.
Stack: Next.js 15 + React 19 + TypeScript + headless CMS (Sanity, Contentful, Strapi) + Vercel/AWS + Cloudflare CDN + analytics (PostHog, Mixpanel) + A/B testing (LaunchDarkly, GrowthBook).
Target: enterprise (>$30M revenue), SaaS, e-commerce brand, international agency, scaleup growing via programmatic SEO.
Targets: Lighthouse 95+, LCP <1s, programmatic 1K-10K pages, organic traffic 100K-1M monthly visits in 12 months.
4. Content production: "the hidden 30% line"
Provided content: if the company supplies it, price doesn't change. But 80% of SMBs are surprised when asked "is copy on you?".
Professional copywriting: 500-1,500 words/page. $50-170/page. 20 pages × $100 = $2K extra.
Brand photography: team photo, office, product — pro studio + outdoor $1-3.5K. Phone-style UGC cheap but quality risk.
Video content: hero video, team intro, customer testimonials — $1-5K/video. "3 videos + main hero" $7-17K.
Illustration + icon set: custom illustration ($1.7-7K) or stock + customize ($170-1K).
SEO content (programmatic): 1,000 pages of programmatic content $3.5-17K (AI + human editor combo).
Total: content budget is typically 20-40% of design+dev. Not accounting = "site done but empty" trap.
5. Performance + SEO infrastructure: "the invisible investment"
Core Web Vitals (Google ranking factor): LCP <2.5s, CLS <0.1, INP <200ms. Without crossing all three, no top SERP placement in 2026.
Hosting + CDN: Vercel (zero-config Next.js, $0-200/month), AWS Amplify, Cloudflare Pages (cheap), Netlify. If hosted outside Turkey, extra latency — Cloudflare/Vercel edge solves it.
Image optimization:
next/image built-in in Next.js. WordPress needs WebP/AVIF plugin + lazy load + responsive. Without these, LCP 50%+ worse.SEO infra: sitemap.xml, robots.txt, hreflang (multilingual), schema.org markup (Article, Organization, BreadcrumbList, Product), Open Graph, Twitter Cards, llms.txt (2026 AI search).
Analytics + tracking: GA4 + Search Console + Hotjar/Microsoft Clarity (heatmap) + PostHog (product analytics). Total setup $170-500.
Schema + structured data: critical for rich snippets. SEO yields 20-50% organic traffic uplift over 6-12 months.
6. Multilingual + localization
2 languages (TR + EN): +30-40% cost. Translation ($17-50/page) + i18n infra + hreflang + locale-specific URLs.
next-intl is standard in Next.js.3+ languages (TR + EN + AR/DE/FR): +50-80% cost. RTL (right-to-left for Arabic) needs extra design effort.
Country-based (TR + DE + FR different markets): not just translation, localization — currency, date format, phone code, sectoral compliance.
Management: Crowdin, Lokalise platforms $100-500/month. Manual JSON management at 50+ pages becomes nightmare.
SEO: separate SEO + Search Console + Google My Business + localized meta per language. Different investment from single-language SEO.
7. Integrations: CRM, payment, ERP, marketing tools
CRM (HubSpot, Salesforce, Pipedrive, Zoho): form → CRM. $170-1K setup + maintenance.
Email marketing (Mailchimp, ActiveCampaign, Klaviyo): newsletter signup + segmentation. $100-500.
Payment (if site sells products/services): iyzico, PayTR, Stripe — $170-850 per provider.
Online appointment (Calendly, custom): $170-1K.
Live chat / chatbot (Intercom, Drift, Tidio, custom): $170-1.7K.
Analytics + marketing tools: GA4, GTM, Facebook Pixel, LinkedIn Insight, conversion tracking — $170-700.
ERP (Logo, SAP, Mikro): needed at enterprise. $1-5K.
Typical enterprise project has 6-12 integrations — total $1.7-10K extra budget.
8. Maintenance + 5-year TCO + hidden lines
Monthly maintenance: hosting ($7-70), domain ($3-17), SSL (free Let's Encrypt or $17-100/year), security plugin (WordPress: $7-35/year), backup (Vercel built-in or $35-170/year).
Content updates: 4-8 articles/month + seasonal campaigns. $170-1K/month.
SEO maintenance: $170-1.7K/month (content + technical + links).
Bug fix + minor updates: $100-500/month retainer.
Major redesign (every 2-3 years): 30-50% of initial cost.
5-year TCO examples: Band 1 (template): $1.7K setup + 60 months × $100 = $7.7K. Band 2 (custom theme): $7K + 60 × $340 = $27K. Band 3 (enterprise headless): $35K + 60 × $1.7K = $137K.
Hidden lines: third-party tool subscriptions (Mailchimp, Calendly, Vercel Pro, Sanity, etc.) $50-2K/month accumulate → $1-10K/year.
Conclusion: not "site price" but "5-year digital investment"
Website pricing isn't just "setup cost"; it's the full analysis of setup + content + performance + SEO + integration + maintenance + 5-year TCO.
Healthy approach: pick the right one of 3 price bands + define stack by 5-year vision + include hidden lines (content, integration, maintenance) from day one.
For website pricing + stack selection + 5-year digital investment plan, reach out via our web software page; we'll prepare a sector + scale based detailed budget analysis.
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